“I don’t want it to be the Blake show,” he said. We’re a movement, not a company.”Īnd while Mycoskie is at the center of that movement, it isn’t always easy to be its very public brand ambassador. Most shoe companies would freak out and worry that they weren’t making money off that. You go to these campuses and the students have made T-shirts and flags, all kinds of things. “We really struck a chord with young consumers who want to incorporate giving into their personal identity,” said Mycoskie, who lives on a sailboat in Southern California and has shed many of his personal possessions. Mycoskie’s outreach has centered on college students, a group that has fueled the company’s rapid growth. “This customer is very socially aware, wants to make a difference and loves the brand.” “Our customers are passionate about Toms and believe in the mission of giving shoes to kids in need,” said Scott Meden, EVP and GMM for shoes at Nordstrom, which is launching children’s shoes with Toms next month. The company’s founding mission - to give away a pair of shoes for every pair it sells - has resonated strongly with both retailers and consumers. It’s been a whirlwind journey for the 34-year-old, who went on a trip to Argentina in early 2006 to learn polo and came back with the idea for Toms after noticing that most of the country’s children lacked shoes. “More than anything, I like teaching, so this is a way for me to expand on some of the lessons we’ve learned.” I write every day it’s part of my process,” said Mycoskie, who has been working on the book for about a year. “I’ve been keeping journals since I was 15. (Details couldn’t be divulged until the final edits are made.) In it, he details the rise of Toms and chronicles other successful social entrepreneurs. In between riding the waves, Mycoskie put the finishing touches on the first draft of his forthcoming, as-yet-untitled book, which will be published by Random House. There’s so much more to do,” Mycoskie said, two weeks before the shoe drop, during an exclusive interview in Montauk, N.Y., where he spent most of August “thinking, writing and surfing.” “From a business standpoint, this gives us legitimacy and says we’re here to stay. The result is greater ball speed and forgiveness.Da Brat Announces Pregnancy at 48 in Vintage Gangster-Inspired Suit, Bra & Lace-Up Brogues for Peopleįor Mycoskie, it’s still just the beginning. The Speed Pocket disconnects the bottom of the face from the sole allowing for a free-floating face. These irons and iron sets feature an innovation called a Speed Pocket. A great example of this is the TaylorMade SIM Max Irons. The ability of the iron's clubface to give a slight impact can help deliver a straighter shot with more velocity. Why is face flexibility a valuable feature for a golf iron? Wedges are typically higher lofted and shorter than the highest numbered irons. Irons are numbered 1 through 10, where the higher the number the higher the loft. However, wedges are not part of the typical numbering system of irons. Technically, yes, wedges are considered a higher lofted subset of irons. And, since they are more forgiving, a game improvement iron set can help get the ball in the air more accurately and consistently on poorly hit shots, potentially lowering a player's score. These irons are usually targeted at casual or novice golf players since they can be much more forgiving. "Game improvement irons" typically have more perimeter weighting and a wider sole. In fact, most modern irons and iron sets fall somewhere between the two, borrowing aspects from both types of clubhead designs. Are cavity back and muscle back the only types of irons? So, in general, more skill is usually required to get the best shot performance and accuracy from a muscle back design. Since the weighting of the clubhead is more central, the muscle back can be less forgiving on mis-hits. The muscle back clubhead is also the more traditional clubhead design of the two. In contrast to cavity back irons, muscle backs have a fuller back area on the clubhead. What are muscle back irons or muscle blades? In general, cavity back irons can be more forgiving on mis-hits due to a larger "sweet spot" on the clubhead face. When the weight is redistributed lower on the clubhead, for instance, it can lower the center of gravity, allowing for a higher launch angle in relation to the club's loft. Cavity back irons have a hollowed-out area on the back of the clubface allowing for the redistribution of weight from the center to other parts of the clubhead, like the toe and heel.
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